HANI IWIDAT. Reinforcement Learning for Customer Lifetime Value Optimization: A Conceptual Framework and Directions for Future Research. Journal of Computing & Biomedical Informatics, [S. l.], v. 10, n. 02, 2026. DOI: 10.56979/1002/2026/1135. Disponível em: https://www.jcbi.org/index.php/Main/article/view/1135. Acesso em: 4 mar. 2026.